Thursday, April 19, 2012

Mercedes-Benz Start Up

One of the most exciting parts of this lovely evening was getting to see so many new collections; with the exception of Malorie Urbanovitch's F/W collection, which was shown at WFCW, all of the other collections were being shown for the first time in Edmonton! I really enjoyed the venue, David Morris Fine Cars, as well- two of their exterior walls were floor to ceiling glass panels, letting in some incredible natural light. Paired with the clean and simple design of the runway, this made for a great viewing experience (and gave me some perfect iPhone photos!).

An unfortunate lesson I learned that evening was that you should always, always, always check battery life and memory on your picture taking device BEFORE the show starts! I missed out taking photos of Malorie's collection because I discovered I was out of memory space on my phone and had to quickly start deleting old files. Oops!

Each designer was required to show eight completely styled looks as part of the competition, and we were thrilled to see designs by Edmontonians Malorie Urbanovitch and Nicole Campre, Calgarians Lauren Bagliore and Rebecca King, as well as Eliza Faulkner from Vancouver.

Malorie Urbanovitch opened the show with some of the pieces from her latest collection, showing some delightful jackets, skirts and dresses, in shades of olive green, teal, and tans.

image via here

The second designer to show was Calgary's Lauren Bagliore, with some incredible draping, and lust-worthy coats. Among other achievements, Bagliore was also featured in the Polyvore/Covergirl Live fashion show during NYFW. 

Third to present was Rebecca King, with a collection that had some fabulous tailoring and featured beautiful crimson reds and browns, and a little bit of fur. I could definitely see some of these pieces in my closet!

Edmontonian Nicole Campre followed with a beautiful and etherial collections featuring light nudes and whites, lace and incredible detailing. Campre currently designs for Oak + Fort and Loft 82!

The final collection, presented by Eliza Faulkner of Vancouver consisted of bright corals, tans, and blues, and was perfect for summer! The lovely angular detailing carried though the collection was a great design feature, creating a cohesive collection with room for variation in styles.

All of the designers presented incredible collections, with very strong designs and quality. I would happily buy pieces from each of them for my own wardrobe. As a result of such strong competition, it was impossible to guess who would be winning! When Malorie Urbanovitch was announced the winner, cheers erupted from the audience, proving that the judges made a fabulous choice, and that Urbanovitch had the support of Edmonton's growing fashion community. 

All in all, I was very happy to have been a part of such an incredible event, not only was it a great way to support some of our young talent, but it was also an excellent way to prove that Edmonton really is developing a strong and passionate fashion community. It was great to see a large group of fellow bloggers, designers, fashion supporters, as well as other industry professionals milling around the event. I can't wait to see this community continue to grow!


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Curvaceous Chic: Mercedes-Benz Start Up

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Mercedes-Benz Start Up